Category Archives: Beauty and Fashion

4 Quick Pro Photo Tips to Make Your Social Media Posts Pop

Great photos get the most clicks and likes and are an essential part of any post you create.  If a photo lacks some creativity or basic photo skills then chances are it will be ignored and that means a missed opportunity to grab your viewer’s attention.  Not every blogger has access to a professional photographer but that doesn’t mean that you can’t achieve beautiful images on your own or with a friend to help you out.  I am often asked for some easy photo tips that influencers can use whether they are shooting with their phone or with a DSLR, that can make a big difference in the outcome of their photos.

Give these four pro tips a try and let me know what other issues you have creating visual content and I will address those as well in an upcoming post:

Outdoor beauty shots:  since summertime is here, mix things up and head outdoors to have some natural light.  Look for areas that are in a bit of shade so there will be no harsh shadows on the face and where it is easy for the subject to open their eyes without squinting.  This sort of light is called “open shade” and is just what it implies.  If this area faces a bright area it will reflect onto the subject’s face creating a flattering light for beauty and makeup shots.  In this image the light was coming through the trees behind the model and she was facing a bright, wide open area that reflected softly onto her face. 

Framing fashion shots:  framing puts the focus squarely on the subject and zeroes in the viewer’s eye.  Look for locations where the there are are architectural or natural details that encompass the subject.  For this shot I positioned blogger Amy of @jeansandatea under an archway that repeated itself behind her and had her take big strides towards me, which made her hair and styling animated and more visually interesting.  

Three-color palette: most social media images have to be visually understood when they are minuscule on our phones or tablets.  Using a three color palette is visually attractive as it makes an eye-catching statement even when the image is small.  In this photo the three colors are the blues of her blouse and the tiles on the wall behind her, whites in her clothes, hat and tiles, and the natural tones of her skin, hair and the wooden counter behind her.  The image wouldn’t have such an impact if there was another colored element in the shot, such as a green cup on the counter.   Simplifying the color scheme of a shot can give it a lot of visual punch.

Scale and a sense of place:  It’s tempting to want to zoom right in on the subject and make a strong and obvious statement with the styling, but giving your image a bit of space and air around the subject can have a big impact.  It gives a sense of place and can really transport us.  Step back and take in the location and let your subject inhabit the shot.  In this case Amy of @jeansandatea was wearing a long red dress and I placed her at the bottom third of the image, and even though she is quite small in the shot, there is no mistaking what the image is about.  (“Rule of thirds” – divide your image into thirds when composing the shot to draw the eye to the subject creating drama and interest, pulling your attention away from the center of the picture).

Don’t be afraid to try all sorts of shots and up your visual identity to separate yourself from the crowd.  Comment with your questions.  More tips to follow!

                                                                                 Allana 

#prophototipsforbloggers #howtoshootsocialmediapics #topsocialmediaphototips #betterstylepicsforbloggers #betterbeautypicsforbloggers #easyphototipsforbloggers #allanawesleywhitephotography

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Teen Fashion Designer Ariel Swedroe of Swedroe by Ariel

One of the brands I have had the great fun of working with for the years is teen fashion designer Ariel Swedroe of Swedroe by Ariel.  I first met Ariel when she was barely three years old and a child model.  Today at age fourteen she has a fashion brand that incorporates her grandfather Robert Swedroe’s collage artwork, which is photographed and printed onto silk, charmeuse, and lycra, for Ariel’s designs which range from beachwear, to evening gowns, silk scarves to upscale casual fashion.

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While other teenagers are casting about trying to figure out what interests them and what they might want to study in college, Ariel forges ahead with her creating her designs and building her brand, speaking at women in business forums, volunteering in teaching and mentoring initiatives both in the US and abroad, all while attending secondary school.  Such a tall order but nothing Ariel isn’t capable of accomplishing.

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To see more about Ariel in the press and to shop her brand, follow the link to her website: www.swedroebyariel.com

To follow Ariel and her exciting career you can find her on Facebook and Instagram.

New spring beauty editorial for Ellements Magazine

Photography by Allana Wesley White   www.allanawesleywhite.com

Hair and makeup by Marjo-riitta   www.marjo-riitta.com

Ellements Magazine   www.ellementsmagazine.com

My new website for 2016 is LIVE!

www.allanawesleywhite.com

I have been working on a new layout and added lots of new productions to start the new year off in a fresh direction.  Come check it out!  xo Allana

My new cover for Circus Magazine

‘Tis the season!  Beautiful Hannah is a tween model on the rise, working for Geox, Esprit, Next Directory, just to name a few.  Love those freckles on this natural beauty!

Photography by Allana Wesley White   www.allanawesleywhite.com

Hair and makeup by Colleen Stone of Blush and Beyond   www.blushandbeyond.com

Styling by Laura Taylor   www.laurataylorstylist.com

Model is Hannah from Soleil Kids

Let’s Celebrate!

I want to wish you all very happy holidays and a wonderful new year!  Let’s celebrate families, however they come to be “family”, and what that means to each of us.  

All my best wishes to you and yours; xo  Allana

Photography by Allana Wesley White    www.allanawesleywhite.com

Hair and makeup by Colleen Stone of Blush and Beyond   www.blushandbeyond.com

Styling by Laura Taylor  www.laurataylorstylist.com

Gowns and skirt by Swedroe by Ariel  www.swedroebyariel.com

Models are twins Price and Wesley with Elite Models Miami,  Alecsa and Dylan with MP Mega Model Management Miami, and twins Kylie and Hannah with Soleil Kids.  And sweet Fina, the giant schnauzer.