Photography by Allana Wesley White www.allanawesleywhite.com
Hair and makeup by Marjo-riitta www.marjo-riitta.com
Ellements Magazine www.ellementsmagazine.com
Let’s face it: it is fun to have your makeup done by someone else. Even more fun if he is as sweet and adorable and talented as Edward Cruz, celebrity makeup artist and former male supermodel. I first met Edward when we were neighbors and since then I have watched him sky-rocket from top male model to one of the most talented and in-demand makeup artists today. Edward has a sensitive eye for beauty and is able to create looks that are both exciting but wearable at the same time. One day he will be creating a completely original look for a fashion editorial, and the next he will be doing the personal makeup of Anna Wintour, or Tyson Beckford for the Oscars. Whether he is on set for an editorial or advertising, collaborating with such mega-brands as Shiseido, or working with the stars of Hollywood, music, or fashion, Edward’s special knack for creating flawless skin and dreamy looks is unmistakeable. Apart from all his talent and skill, he is just simply a nice guy with a great sense of humor, an equally developed sense of himself and his work, and – ahem – very easy on the eyes. What’s not to love?
1) How did you transition into makeup artistry?
Not many people know this, but when I was 17 in San Francisco, I landed my first makeup dream job, at M•A•C Cosmetics (which stood for Makeup Art Cosmetics) (not many people know that either). I was the only kid in the world working for the company; it was against the law, because I left high school to work full time for the company without a work permit. Actually, authorities found out and blocked me from working until I produced a work permit or I turned 18… Luckily, management liked me and held my job until I actually was 18.
Later on that year, I moved to NYC, where I worked at the legendary Christopher Street M•A•C shop. It was amazing. Makeup royals like Kevin Aucoin, Billy B, Pat McGrath, and celebrity locals like Debbie Harry and Linda Evangelista would come in and shop. I was 18, living in NYC, always exploring, and no matter what part of town I was in, someone would offer me a business card or inquire if I was a model and/or who represented me. I would just smile and blush; I didn’t take anybody who approached me like that seriously until one day when I was on working on set and the hired Ford male models were sent home and I was dressed and shot in their place. My modeling career was born – I teamed up with a modeling agency and began a career that kept me busy globally for ten solid years.
Now, to get back to the transition question; I was approaching my 30th birthday and decided that I wanted to take hold on the reins of my life and time. As a model, I was at the mercy of my agents, who were working hard for me year round, and all over the world. It was truly a wonderful career, but I wanted to have something that I could personally navigate and have more say on. So I dusted off my makeup books from the late 90’s and searched for an agent that would represent me as an artist rather than a model. I reached out to every art director, photographer and artist that I was friendly with, so I could get out the word that I was changing my career. In the beginning it wasn’t very easy, as most of these people didn’t believe that I would be going behind the scenes after ten years of modeling, but within a few months of consciously deciding that this is what I was going to do, and not doing anything else, the people that didn’t believe it, began to understand that I as serious. I teamed up with a makeup agent and the ball began to roll.
2) Who or what inspires you, from the past or present?
I especially love my parents for the dedication they put into their children’s well being, because that taught me to stay resilient and work hard.
I have great appreciation for the Christian & Jewish education I received growing up, for that taught me to be courteous, kind, and a humanitarian.
Creatively though, I am inspired by nature and what I see when I travel. Most of all, I pay attention to my intuition and I don’t ignore my feelings.
3) What is “beauty” to you?
I like good manners and people that genuinely love what they do – I believe that goodness comes from authenticity and to me there is nothing more beautiful than that.
4) Favorite shoot – location, photographer, model:
My favorite shoot is in a studio that has a view, with a photographer that encourages me to do my work, and a model that is a good story teller.
5) Studio or location? Which do you prefer?
Studio in New York City, but in other parts of the world, I would prefer one day in the studio because they’re all managed differently, and a day outside on the town or in the wilderness.
6) Favorite makeup trend for spring 2014:
Lip Stains and Face & Eye Brighteners.
7) Best skin-prep product:
Good moisturizer – I prefer a rich cream. Go for the well formulated ones like Shiseido, La Prairie or Cle De Peau.
8) Product you can’t do without for photos:
Alcohol in a spray bottle. I disinfect everything I use on a celeb or model.
9) Tip or trick we can all use to look better in photos:
Eye Brighteners – they are amazing! YSL, Shiseido and Dior have the best!
Follow Edward online to see his updates, news and amazing images:
Facebook Edward Cruz Beauty
Get to know Colleen Stone, celebrity makeup artist of Blush and Beyond. I have worked with Colleen for many years and love her esthetic eye and her ability to give the models great-looking skin onto which she does her makeup magic.
How did you get into makeup artistry?
I was a model myself for over 20 years and I wanted to stay in the industry. Make-up always interested me and it seemed like a natural transition.
What is the difference between working with celebrities versus models for fashion, etc.?
Usually with celebrities you need to keep in mind the look that they are known for, whereas with a model you use makeup to totally transform her.
What has been your favorite all-time assignment?
I don’t think I really have an all-time favorite assignment, but when everyone on the team gets along and everything just comes together, the pictures turn out so much better. It’s like magic and that gets everyone on the set excited. Although, I have been fortunate enough to have met people I otherwise woundn’t have in this industry. I was very excited to have made up Venus Williams for Vogue Magazine with André Leon Tally as creative director on the set.
What is your “secret weapon” in your makeup kit?
I can’t divulge all my secrets! Kidding aside, I think my secret weapon is the way I can make someone have perfect skin using a combination of the correct foundation and concealer. One of my favorite foundations is Makeup Forever HD.
What current beauty trend do you think everyone should skip?
I don’t think there is a current beauty trend per se that everyone should skip, but I think it is important to keep in mind that the really edgy trends look great on the young and as you mature you should find the looks that works best for you, that enhances your features, while still keeping current with colors, for example. It is good to try not to get stuck in a rut using the exact same shades year in, year out, as makeup products do improve and using colors that worked for you 20 years ago might not be the same for you now.
Best skin-perfecting advice for being camera-ready:
To be camera-ready you need to make sure your foundation really disappears onto the skin, and that you face and neck and chest are the same color. Try your foundation on in natural light on your neck and if it blends right in you have found your shade. Don’t forget a fine dusting of translucent powder, because photography enhances shine.
Favorite new beauty trend that ail take your look from summer into fall:
The makeup trend for fall is a more matte skin and lip. By this I don’t mean a matte like in the 90’s, as it still has the look of real skin. Think about not using the highlighter and giving the skin a light dusting of powder. It makes everything a bit more polished which looks great with the fall color palette. Also try a satin lipstick instead of a gloss, as it is more on-trend.
Where can our readers find you online?
I recently started a beauty blog called Blush and Beyond! I am having a lot of fun with it, giving out makeup advice, etc. I am represented by Ford Artists for assignments. You can also connect with me on Pinterest @ blushandbeyond and Facebook @blushandbeyond. Follow me on twitter @blsuhadnbeyond too!